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This page explains forthcoming updates to the Gatsby Benchmarks.

Understanding theUpdated Gatsby Benchmark 1

A stable careers programme

Every school should have an embedded programme of careers education and guidance that is known and understood by pupils, parents and carers, staff, governors, employers and other agencies.

Criteria for schools

  • Every school should have a stable, structured careers programme that has the explicit backing of governors, the headteacher and the senior management team, and has an identified and appropriately trained careers leader responsible for it.
  • The careers programme should be tailored to the needs of pupils, sequenced appropriately, underpinned by learning outcomes and linked to the whole-school development plan. It should also set out how parents and carers will be engaged throughout.
  • The careers programme should be published on the school’s website and communicated in ways that enable pupils, parents and carers, staff and employers to access, and understand it.
  • The programme should be regularly evaluated using feedback from pupils, parents and carers, teachers and other staff who support pupils, careers advisers and employers, to increase its impact.

Every provider should have an embedded programme of careers education and guidance that is known and understood by learners, parents and carers, staff, those in governance roles, employers and other agencies.

Criteria for colleges

  • Every provider should have a stable, structured careers programme that has the explicit backing of those in governance roles, leadership and the senior management team, and has an identified and appropriately trained careers leader responsible for it.
  • The careers programme should be tailored to the needs of learners, sequenced appropriately, underpinned by learning outcomes and linked to the whole-institution development plan. It should also set out how parents and carers will be engaged throughout.
  • The careers programme should be published on the provider’s website and communicated in ways that enable learners, parents and carers, staff and employers to access and understand it.
  • The programme should be regularly evaluated using feedback from learners, parents and carers, subject staff and other staff who support learners, careers advisers and employers, to increase its impact.

Leaders have a crucial role to play. They set the direction and the values of their institution and they implement leadership structures that are effective for their setting.

Good Career Guidance: The Next 10 Years

Case study: St Thomas More school

St Thomas More School’s careers leader is also a member of the senior leadership team. They have responsibility for curriculum, assessment and personal development. This keeps careers on the agenda in leadership discussions and ensures alignment with the school development plan.

This approach has changed attitudes to careers provision, as the assistant head explained:

We are motivated to treat careers like every other aspect of curriculum and have applied the same curriculum principles – clear objectives that sequence learning over time, support timed to meet need, integration into quality assurance processes and annual evaluation that includes pupil, staff and stakeholder voice.

Assistant Headteacher, St Thomas More School

The careers leader is supported by a curriculum coordinator and a Level 6 qualified careers adviser employed by the school. The careers leader, careers adviser and SENDCO work together to review careers as part of the school’s annual quality assurance cycle. The careers leader feeds back to the rest of the senior leadership team and updates governors.


Case study: United Learning

At United Learning, the largest multi-academy trust (MAT) in England, careers is seen as a core way to raise standards. Trustees and the executive leadership team created the role of central strategic careers leader, which operates in a similar way to that of a careers hub leader in a region.

The central strategic careers leader is at the heart of the Trust and works closely with regional education directors to ensure that careers provision is discussed with individual school leaders and is reflected in the values and aims of each school. The Trust has aligned its provision to the Gatsby Benchmarks. Every school carries out termly auditing and action planning using the Gatsby Benchmarks, and a dashboard allows the Trust to review progress each term. Career competencies are embedded into lesson delivery in every school, and communication strategies ensure young people know what they are entitled to and are clear about what they can expect from the careers programme.

Partnerships are crucial to the implementation of the benchmarks. As well as employers, each school, college and ITP should decide who they will work with.

Good Career Guidance: The Next 10 Years

Hong Kong: Careers guidance as a whole-staff endeavour

The Hong Kong Jockey Club Charities Trust initiated the development of a set of careers benchmarks informed by Gatsby’s work.[i] This has helped to encourage increasing involvement in careers guidance from school principals and senior management teams. Previously, the work of careers teams in Hong Kong schools was isolated from the wider staff. This is now changing, thanks to schools having a clear framework to work towards which emphasises the value of engaged leaders.

Careers is increasingly seen as part of everyone’s responsibility, and training is being provided for teachers. These staff have started to expand their horizons beyond the school boundaries, actively seeking external opportunities and building employer networks in order to better support their students. Approximately one-third of secondary schools had adopted the Hong Kong careers benchmarks by 2024.

Case study: The Learning Curve Group ITP

The ethos of Learning Curve Group, an ITP, is to transform lives through learning. A full-time careers leader is responsible for developing the institution’s careers strategy and implementing the careers programme. The careers programme outlines the whole-institution approach to careers and its objectives, as well as setting out the responsibilities of everyone involved. The careers leader ensures every young person receives the careers support they need to make well-informed choices.

Ongoing support and doing things to prepare me over time is really important … Careers shouldn’t be a one-off, it should be something you do all of the time throughout school.

Year 12 Student

If I know what is coming up next and I know where and who I can go to for help, I am much happier and confident in the choices I make.

Year 12 Student