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Gatsby Benchmarks guide for senior leaders

Preventing NEET starts at the top

When secondary school and college leaders make the Gatsby Benchmarks a strategic priority, careers guidance becomes an even more powerful tool for keeping young people in education, employment and training.

A whole-institution approach, led from the very top, doesn’t just change the lives of individual students; it’s a crucial part of the answer to leaders’ most pressing challenges – improving attendance, behaviour, inclusion and attainment.

The Gatsby Benchmarks: building futures, reducing NEET

Watch the short film below to find out how senior leaders are using the Gatsby Benchmarks to reduce NEET and meet institutional priorities:

Evidence shows students are less likely to become NEET if their school or college is meeting more of the eight benchmarks, a link that’s especially strong for institutions in areas with the highest levels of disadvantage.

A teacher and pupil working together in a classroom

Recent guidance updates: expectations of leaders

The government’s latest statutory guidance, for implementation this academic year, sets out new responsibilities for school, college and ITP leaders and governors to:

  • Embed the Gatsby Benchmarks at the heart of their vision and strategic plans for their institution
  • Explicitly back and support the careers programme and their careers leader
  • Champion careers guidance across their whole school or college

This is reflected in the new Ofsted inspection frameworks which place more emphasis on quality careers guidance. The Gatsby Benchmarks are explicitly mentioned as part of the ‘Expected’ standard for schools.

A young man and his teacher smiling together and looking at a screen

Turn commitment into action  

Whether you’re reviewing your strategic plan, preparing for inspection, or working to improve outcomes across your institution, support is available to help you prioritise careers guidance, so every young person leaves your institution with a clear and confident next step.

From practical tools and implementation guidance to leadership briefings and case studies, use the resources below to drive young people’s engagement, participation and aspiration by leading with the Gatsby Benchmarks.

“Our NEET rates are below the national and regional average. Quality careers guidance – and the transformative effect it has – is absolutely central to that. It’s a key part of our toolkit.”

Anna Dawe OBE, Principal and CEO, Wigan and Leigh College

“As set out in government statutory guidance, we’re prioritising careers guidance at leadership level, using the Gatsby Benchmarks, and that means we have a whole-trust approach to careers. We’ve made a leadership commitment to this, creating a sense of ownership from the top to the bottom.”

Tessa Claridge, Principal, River Dart Academy

“We’ve moved from Requires Improvement in our Ofsted inspection to Good in just two years, with the inspectors highlighting our strong commitment to raising outcomes and our thoughtful approach to careers guidance.”

Karen Hayward, Executive Principal, Sandy Secondary School

Cristiano, Kelsey and Ben's stories